Since starting in 2008, Victoria Beckham’s fashion and beauty business faced losses surpassing £66 million. However, a recent shift in fortunes has brought the first profit in 15 years.

This turnaround is credited to the success of a £890 clutch bag, a £30 eyeliner, and a well-planned social media strategy, including makeup tutorial videos on TikTok, reaching millions.

The 49-year-old singer-turned-designer is reportedly delighted with this change, as the latest financial reports indicate a profit of £200,000 in 2022.

The success is tied to the popularity of her accessories, especially the chain pouch clutch bag launched last year, priced at £890 (with some versions going up to £1,550).

Her beauty venture, initiated in 2019, has also been a significant success. The £30 satin kajal eyeliner, available in 16 colors, has seen rapid sales, leading to challenges in meeting demand.

Social media platforms like TikTok and Instagram played a vital role in showcasing and demonstrating the products. Victoria’s friend mentioned that posts on TikTok and Instagram, showing how to apply the products, contributed to their popularity.

Sources close to Victoria express her joy in turning the business around since its modest beginning in 2008 with a small dress collection. The friend shared with the Mail that Victoria is especially happy as she approaches her 50th birthday in April next year, feeling like two special milestones have coincided, making her genuinely content.